Traffic value

When creating content for a client, many understandably have an interest in which keywords are bing targeted and the number of searches – and therefore click throughs – that they are likely to generate. Its easy to lose focus as an SEO focussed company on the end goal of the work. With only one exception, … Continue reading Traffic value

Which is the best strategy: SEO or content marketing?

This question is one that has been asked of me frequently since setting this site up, and the answer is of course not a straight forward one. This is due to the fact that they are not separate. Search engine traffic is often a goal (and result) of great content marketing. But it’s rarely a … Continue reading Which is the best strategy: SEO or content marketing?

Someone writing on a notepad infront of a laptop

Writing for an age. Simplicity and tone of voice

The national reading age in the UK as of typing this is 9 Years old. In effect, this means that the average reader online has the understanding of a 9-year-old. That's Year 4 at school. If that figure is a surprising one to you, it may be worth considering the audience that may read your … Continue reading Writing for an age. Simplicity and tone of voice