When creating content for a client, many understandably have an interest in which keywords are bing targeted and the number of searches – and therefore click throughs – that they are likely to generate. Its easy to lose focus as an SEO focussed company on the end goal of the work. With only one exception, … Continue reading Traffic value
This question is one that has been asked of me frequently since setting this site up, and the answer is of course not a straight forward one. This is due to the fact that they are not separate. Search engine traffic is often a goal (and result) of great content marketing. But it’s rarely a … Continue reading Which is the best strategy: SEO or content marketing?