When creating content for a client, many understandably have an interest in which keywords are bing targeted and the number of searches – and therefore click throughs – that they are likely to generate. Its easy to lose focus as an SEO focussed company on the end goal of the work. With only one exception, … Continue reading Traffic value
This question is one that has been asked of me frequently since setting this site up, and the answer is of course not a straight forward one. This is due to the fact that they are not separate. Search engine traffic is often a goal (and result) of great content marketing. But it’s rarely a … Continue reading Which is the best strategy: SEO or content marketing?
The national reading age in the UK as of typing this is 9 Years old. In effect, this means that the average reader online has the understanding of a 9-year-old. That's Year 4 at school. If that figure is a surprising one to you, it may be worth considering the audience that may read your … Continue reading Writing for an age. Simplicity and tone of voice
Lets talk about what the Google I/O means for how we approach content and keywords. Off the back of I/O- Googles annual conference - last week, many in the industry have quiet rightly started to question the long standing prevalence of keywords and the tools surrounding them. Key words have always been an incredibly useful … Continue reading Is the time of Key Words over?
When you think about Google local listings, you will be forgiven for thinking about them in the context that you may have come across them in the past as a user. The map based information, that you can update to help your customers find you is still a highly relevant component of the Google My … Continue reading What Google local listing can mean to a smaller business
New beginnings - an introduction to purpose